Maxwell Maltz (March 10, 1899 - April 7, 1975) was an American cosmetic surgeon and author who developed Psycho-Cybernetics, a system of ideas through which, he claimed, one could improve his self-image and, in turn, lead a more successful and fulfilling life. He wrote several books, among which Psycho-Cybernetics (1960) was a long-time bestseller that influenced many subsequent self-help teachers. His orientation toward a system of ideas that will provide self help is consider the forerunner of the many self help books that have now become so popular
Medical practitioner who is regarded as the father of medicine
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