Louis "Lou" Dorfsman (1918 - October 22, 2008) was a graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System (CBS) in his forty years with the network
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"Lou Dorfsman Quotes." Quotes.net. STANDS4 LLC, 2015. Web. 28 Nov. 2015. <http://www.quotes.net/authors/Lou Dorfsman>.