Steve Jobs

Steven Paul "Steve" Jobs (February 24, 1955 – October 5, 2011) was an American computer entrepreneur and inventor. He was co-founder, chairman, and chief executive officer of Apple Inc.

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(Miele) really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.
Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die.
Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful... that's what matters to me.
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
Have the courage to follow your heart and intuition. It’s better to be a pirate than to join the Navy.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
I think Pixar has the opportunity to be the next Disney -- not replace Disney -- but be the next Disney.
I want to put a ding in the universe.
I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.
I've always wanted to own and control the primary technology in everything we do.
If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
If I were running Apple, I would milk the Macintosh for all it's worth -- and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
IMac is next year's computer for $1,299, not last year's computer for $999.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
It will go down in history as a turning point for the music industry. This is landmark stuff. I can't overestimate it!
It'll make your jaw drop.
It's better to be a pirate than to join the Navy.
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.
Oh, and one more thing....
Real artists ship.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.
The products suck! There's no sex in them anymore!
The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
There are sneakers that cost more than an iPod.
THINK DIFFERENT
We believe it's the biggest advance in animation since Walt Disney started it all with the release of Snow White 50 years ago.
We made the buttons on the screen look so good you'll want to lick them.
Well, it's a start, but basically it stinks!
What's new is this amazingly efficient distribution system for stolen property called the internet -- and no one's gonna shut down the internet.
When you’re young, you look at television and think, There’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards!
Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.

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