David J. Schwartz

David Joseph Schwartz was an American motivational writer and coach, best known for authoring the The Magic of Thinking Big in 1959.

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Believe Big. The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult -- than small ideas and small plans.
Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution.
Here is the basic rule for winning success. Let's mark it in the mind and remember it. The rule is: Success depends on the support of other people. The only hurdle between you and what you want to be in is the support of other people.
It is well to respect the leader. Learn from him. Observe him. Study him. But don't worship him. Believe you can surpass. Believe you can go beyond. Those who harbor the second-best attitude are invariably second-best doers.
Look at things... as they can be.
Luck take a second look at what appears to be someone's good luck. You'll find not luck but preparation, planning, and success-producing thinking.
Remind yourself regularly that you are better than you think you are. Successful people are not superhuman. Success does not require a super-intellect. Nor is there anything mystical about success. And success doesn't based on luck. Successful people are just ordinary folks who have developed belief in themselves and what they do. Never -- yes, never -- sell yourself short.
The person determined to achieve maximum success learns the principle that progress is made one step at a time. A house is built one brick at a time. Football games are won a play at a time. A department store grows bigger one customer at a time. Every big accomplishment is a series of little accomplishments.
The success combination in business is: Do what you do better... and: Do more of what you do...
To fight fear, act. To increase fear -- wait, put off postpone.

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