Jonar Nader

For thirty years, Jonar has worked in sales, marketing, and management; and is now the Chairman of Logictivity Pty Ltd — a management consulting firm

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Those who construct loyalty programs through frequent-flyer points and the like, are merely trying to trap the customer. Loyalty must come naturally, not via points and schemes. If your customers are loyal to you as a result of such programs, then surely you realize that they are not loyal. Such schemes are tangible, and tangible things are susceptible to the law of annihilation. Anything that you do, can be matched by your competitor.
Diplomacy is only important when the other party has the upper hand.
Immature team members play a big part in spoiling everything.
Inventors, pioneers, radicals, visionaries; these have ventured from the lonely and costly camp of minority only to be obstructed by majority-rule concepts that tolerate inferiority, hinder progress, harbor injustice, and pose limits within the decaying status quo.
It stands to reason that in the absence of direction, any direction will do.
Sometimes, anticipation feels better than fulfillment.
The concept of internal customers suits the wimpy organization headed by a wimp who tries to appease everyone and satisfy no-one.
The first organization whose atmosphere and attitude will tolerate the use of nanomation technology will be the first organization to swallow its market whole.
The majority-rule society has produced nothing more than heart-ache and intolerance. Throughout this majority-rule period it has been the members of the minority who have made an impact. It only takes one person to kill a hundred. It only takes one dictator to oppress millions. For better or for worse, it is the daring few who have shaped this so-called majority-rule society.
The more toys children have, the less likely that they would enjoy any of them.
The more you learn about the law, the more you realize there is no such thing as 'the law'.
The more you understand politics, the more you realize that you mustn't move.
The most private essence of a person's fiber can only be measured by deed; not through written tests.
The only thing that bottled orange juice has going for it, is its attractive colour.
The problem is not one of globalization, but one of generalization.
Wherever I go I create enemies. For this reason, these days I just shut up. It's the only way to make friends.

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