Roland Barthes

Roland GĂ©rard Barthes was a French literary theorist, philosopher, linguist, critic, and semiotician.

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All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
I call the discourse of power any discourse that engenders blame, hence guilt, in its recipient.
I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.
Language is a skin: I rub my language against the other. It is as if I had words instead of fingers, or fingers at the tip of my words. My language trembles with desire.
Language is legislation, speech is its code. We do not see the power which is in speech because we forget that all speech is a classification, and that all classifications are oppressive.
Literature is without proofs. By which it must be understood that it cannot prove, not only what it says, but even that it is worth the trouble of saying it.
Myth is neither a lie nor a confession: it is an inflexion.
The photographic image... is a message without a code.
To try to write love is to confront the muck of language: that region of hysteria where language is both too much and too little, excessive and impoverished.
What I claim is to live to the full the contradiction of my time, which may well make sarcasm the condition of truth.

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