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All it would take is to keep up this level of pressure on Sony, its employees, executives, business partners and talent for the foreseeable future and then I think you could actually see something as big as Sony Pictures go under, estimates are pegging (losses) at over $100 million, but that is before the inevitable lawsuits from everyone. Plus the damage to the reputation to the brand is almost incalculable, then there’s also the cost for providing ID theft protection to 50,000 current and former employees, etc. These hackers could target more Sony projects and divisions down the road, making the cost of damage significantly worse.