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"Those who construct loyalty programs through frequent-flyer points and the like, are merely trying to trap the customer. Loyalty must come naturally, not via points and schemes. If your customers are loyal to you as a result of such programs, then surely you realize that they are not loyal. Such schemes are tangible, and tangible things are susceptible to the law of annihilation. Anything that you do, can be matched by your competitor." »Jonar Nader
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"Theories are always very thin and insubstantial, experience only is tangible." »Hosea Ballou
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"A reporter is always concerned with tomorrow. There's nothing tangible of yesterday. All I can say I've done is agitate the air ten or fifteen minutes and then boom -- it's gone." »Edward R. Murrow
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"RICHER THAN GOLDYou may have tangible wealth untoldCaskets of jewels and coffers of gold.Richer than I you can never be --I had a mother who read to me." »Strickland Gillilan
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"As a scientist, I am not sure anymore that life can be reduced to a class struggle, to dialectical materialism, or any set of formulas. Life is spontaneous and it is unpredictable, it is magical. I think that we have struggled so hard with the tangible that we have forgotten the intangible." »Andrew Schneider
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"No birth certificate is issued when friendship is born. There is nothing tangible. There is just a feeling that your life is different and that your capacity to love and care has miraculously been enlarged with out any effort on your part. It's like having a tiny apartment and somebody moves in with you. But instead of becoming cramped and crowded, the space expands, and you discover rooms you never knew you had until your friend moved in with you." »Steve Tesich
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"Have you ever been at sea in a dense fog, when it seemed as if a tangible white darkness shut you in and the great ship, tense and anxious, groped her way toward the shore with plummet and sounding-line, and you waited with beating heart for something to happen I was like that ship before my education began, only I was without compass or sounding line, and no way of knowing how near the harbor was. 'Light Give me light' was the wordless cry of my soul, and the light of love shone on me in that very hour." »Helen Keller
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