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If you have a proven model (and it can be on a unit economic basis, it doesn’t have to necessarily be a profitable business), but if the unit economics are proven, and you have a very good team, and it’s a better solution for the market, you really have to push yourself to an uncomfortable place. Because others will see that – it’s not groundbreaking, or contrarian. And those opportunities, particularly in very dynamic and disruptive markets, tend to break out…