In Plain Sight, Season 1

Marshall:
As I was saying, imagery and metaphor have been used to sell products forever.

Mary:
Please, Jesus, take me now.

Marshall:
Take the Ford Mustang, for instance. It's named for a powerful and agile animal, qualities we also seek in an automobile. It's called transference.

Mary:
Okay, what about my Probe? Exactly what image is that supposed to transfer? Because all I'm getting is a paper dress, metal stirrups, and legs akimbo. Exactly what was the thought process behind that marketing coup? Say, Bob, what's a metaphor for an invasive, somewhat humiliating procedure, because we really need something to compete with the Chevy Speculum.