Bernice Bowles "Fitz" Fitz-Gibbon (1894-February 22, 1982) was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York
Medical practitioner who is regarded as the father of medicine
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