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Bernice Bowles "Fitz" Fitz-Gibbon (1894-February 22, 1982) was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York

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"Bernice Fitz-Gibbon Quotes." Quotes.net. STANDS4 LLC, 2020. Web. 27 May 2020. <https://www.quotes.net/authors/Bernice+Fitz-Gibbon+Quotes>.

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