Quotes from the news wire:
People don’t hang out, because the stores are boring, store engagement gives the consumer a reason to be there beyond simply buying an object.
Found on FOX News 7 years ago
It’s very similar to the digital journey in ecommerce, you’re looking, thinking, learning, reading way before you’re ready to buy something. Attentiveness and clerks are a very late stage in the purchase process.
Found on FOX News 7 years ago
Stores are proud of their heritage, their whole model is, ‘we’ve been around for 150, 200 years.’ But that heritage means they don’t change very much, very fast, and when they put something in, if it doesn’t succeed right away, it’s considered a failure. … Startup companies think of failure as a learning experience. That never crosses the mind or the culture of a retailer.
Found on FOX News 7 years ago
Beacons are, again, very late in the sale cycle, when you’re in browsing mode, the last thing you want to is to be hit by ads. You just want to look around.
Found on FOX News 7 years ago
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