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I believe that if you show people the problems and you show them the solutions they will be moved to act.
Microsoft looks at new ideas, they don't evaluate whether the idea will move the industry forward, they ask, 'how will it help us sell more copies of Windows?
Quotes from the news wire:
The very first ones are still fairly expensive. It's gon na take time before we get the volume to really take down to the low end of the market, but this is how we bootstrap it, and we got a lot of enthusiasm here that this can be made cheap enough that we can cover Africa, which would not happen without this breakthrough.