Quotes from the news wire:
It used to be that the overarching brand had more power than the individual and that is no longer true, the majority of these' called-on-the-carpet' moments come from personalities that are trying to have a personal voice but are still at the mercy of the overarching brands, producers or channels for their income and popularity.
Internet culture in general is a game, there are writers trying to get clicks, there are people trying to go viral on Twitter. Maybe there is a financial or personal incentive. If you're the person that GETS Kevin Hart, that exposes the movie star. Attention is the currency of the internet and media, and people will take advantage of that.
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