Quotes from the news wire:
They're not going to stay at 80-90 % share of the EV market, but they can keep growing even with much lower market share, we're looking at north of 3 million to 4 million vehicles annually as we go into 2025-26, with 40 % of that growth coming from China. We believe now they are on the trajectory that even without [ the EV ] credits they'll still be profitable.
It's a necessary evil as CEO Satya Nadella and Microsoft have recognized the 'golden goose' and major revenue opportunities will happen after the upgrades have taken place microsoft needs to lay seeds for its cloud-centric strategy and Windows 10 is the epicenter of that strategy. It's all about making it attractive for the ecosystem to upgrade onto this next-generation platform.