Quotes from the news wire:
The ice cream category has been on a decline the last few years, consumers want to see something different. Mochi is different. It's still ice cream but it's taking it in a new direction.
So we changed the company name, hired the right sales and marketing people, and invested in branding and distribution. Today, My/Mo Mochi is the leading brand. the ice cream category has been on a decline the last few years.
This might actually have an effect. Sugar is the focal point for consumers right now.
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