Quotes from the news wire:
Apple has pulled off a masterstroke by taking items out of the iPhone box... so then users are guided towards the purchase of additional premium priced accessories, apple is basically saying, these are aspirational products, and if you can afford to spend around $ 1,000 on a phone you can spend another few hundred dollars or so on our accessories.
The company still focuses on profits and revenue rather than chasing volume and market share, which was the same mantra under Steve Jobs, perhaps Steve Jobs wouldn't have launched as many device types at different sizes, as Steve Jobs always feared cannibalizing revenue streams -- notably across iPad mini and larger screened iPhones.
Although AirTags are probably going to be fairly low priced, they may help to grow revenue, and users may buy multiple tags for different scenarios, such as for a bag, bike or car keys, it may also spark a rise in the manufacture of accessories to house the tags, such as a key fob, keychain or wrist strap.
After years of complacency in the smartphone market, waiting for some design innovation, there is little doubt that foldable smartphones are set to become the next technology innovation trend, despite the obvious and immediate issues with getting them to market -- notably high barriers to entry, extreme hardware innovation, seamless user experiences and current eye-wateringly high prices -- foldable displays are set to become an important form factor in future product portfolios bringing much needed innovation into device design.
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