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Edward L. Bernays

(1891-1995) Austrian-American pioneer in the field of public relations and propaganda, "the father of public relations," nephew of Sigmund Freud

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If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits.

– Edward L. Bernays

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The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.

– Edward L. Bernays

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