General Manager

General Manager

A general manager is any executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss responsibility. A general manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of the business. Frequently, the general manager is responsible for effective planning, delegating, coordinating, staffing, organizing, and decision making to attain desirable profit making results for an organization. In many cases, the general manager of a business is given a different formal title or titles. Most corporate managers holding the titles of chief executive officer or president, for example, are the general managers of their respective businesses. More rarely, the chief financial officer, chief operating officer, or chief marketing officer will act as the general manager of the business. Depending on the company, individuals with the title managing director, regional vice president, country manager, product manager, branch manager, or segment manager may also have general management responsibilities.

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