Quotes from the news wire:
Though today's products are a good start, it takes a long time to change deeply-entrenched perceptions, and Microsoft has its work cut out in trying to convince potential customers that its products are more than just the workhorses they've always been for many, workflows and cultures in many creative companies are built around Apple products, and that won't change overnight. However, Microsoft's timing for these new products is great, coming at a time when Apple has been accused of neglecting its creative community.
To the extent that Microsoft's vision for Windows 10 is one operating system that runs on devices in all sorts of shapes and sizes, there's been a big piece missing in that vision so far, and that's phones, we've known Windows 10 was coming for phones, but we haven't seen all the details of what a smartphone designed for Windows 10 really looks like. Mobile is easily the largest and most important category of computing devices today, and Microsoft hasn't had a compelling story in this space for years now. This week is their chance to show they can still be relevant in mobile.