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What you want to do is focus on building authentic relationships before you need them, if you have to reach out cold, and I did that on a few occasions, in the first line of your email, give them a genuine compliment. Maybe you’ve read their book or their blog post and you can share that you got good results. Who doesn’t like a genuine compliment?
When you interview experts in your field, you borrow off their credibility, you can make money without having to create a product yourself, as long as you’re a great interviewer and can pull out the best content from the experts you’re interviewing. I did the summit because I wanted to build more authority in the space.
Think about what you can do to add value to them before you reach out, you can leave a thoughtful comment on their blog, share their content, or leave an Amazon review or -- even better -- a video review of their book. One woman I know did a video request to the speakers, telling them why she wanted them to speak on her summit, and that’s a really good way to set yourself apart.
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