Quotes from the news wire:
It's not the sweat on your body that causes body odor, it's the bacteria. So we've incorporated healthy bacteria into the textiles to enable a healthy microbiome which will help to reduce your body odor, this change in the microbiome is associated with reducing your body odor, encouraging cell renewal and is really good for the skin's immune system.
People are becoming more aware of sustainability and the environment. They're concerned about the food that they are eating and the cosmetics that they're putting on their skin. But less is known about the toxic chemicals that are in our clothing. So in time I think people will become more aware of wellness clothing.
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