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When a celebrity is officially dropped from a brand the publicist should focus immediately on providing comfort and consolation, send a big gift basket and be there 24/7 for them, they should also give reassurances about the future and offer actions about what that celebrity can take to make their situation better. Telling a client to drop out of the public eye for a few months isn't a bad idea. Right now the world is moving so fast and most people have a very short attention span. The likelihood of a global event or national scandal eclipsing what your client had been involved in is reasonably high. Let time heal.
Ryan McCormick, of Goldman McCormick PR, explained why Hollywood might be motivated to ditch the traditional Thanksgiving portrayals this year. National Geographic PBS offering new perspectives on This Thanksgiving may not so much be driven by a moral imperative to present the truth but, by the incentive to draw bigger ratings, americans may be seeking an alternative to watching sports or news highlights from Black Friday riots. Family-friendly Thanksgiving programming with a spice of edginess could be a huge success.
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