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For example a network like Bravo or Discovery, they sort of see scripted as a natural way to expand their brand, they are also trying to take advantage of the fact that scripted is white hot. Everybody wants to do it. There are so many ways to do it now. There are so many people that want to get in and do scripted television. The rise of Netflix, Hulu and Amazon has really raised the creative bar about what people can do.
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