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That is a possibility that I think is real, we have been a part of events at ATT Stadium where the Dallas Cowboys play as an example, where we'll take advantage of rigging opportunities from the ceiling and we'll do a raised floor to where the floor that the performance is on is eye-level to the suite-level of the stadium -- and kind of the general admission seats would be down below where no one would be.
What I think America needs right now [ is ] this uptick in highly creative content, with that event they said I'm not just going to do this from my d -- n living room. I want to take people to the most beautiful place that I have access to by car. And I'm going to create the most beautiful scenery I possibly can.
And now, all of a sudden they've captured my revenue, they've employed their people, they've kept their vendors in business and they have potentially opened their doors to not have 100,000 daily fans -- they can have a million daily fans, they can have two million daily fans because you've eliminated the barrier of travel and accommodations and all of that stuff that gets in the way of people enjoying these experiences.
The fact of the matter is, in the world of live events, we're going to have to take basic things extremely seriously for the foreseeable future, but probably forever, so restroom sanitation, food and beverage sanitation, general admission areas in general -- I think are going to be a unique challenge that we're going to have to deal with.
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