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I think that parents really feel like, 'Oh there's some different toolbox or some new rules for technology. I don't even know what Tumblr is so how could I monitor my child's Tumblr use?' well, that's not what it is. What it is is you always want to know who are your kids' friends, who are they hanging out with. So the same rules apply in the digital world. ... It's not any different and I think that it kind of can empower parents to really realize, 'Oh, I know how to do this. I got this. I can deal with whatever technology shows up tomorrow.'.