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There are a few unicorns out there which have created an emotional connection using one-directional advertising, but when user-generated content and user reviews become part of the mix, the consumer becomes part of the conversation and develops an emotional connection with your brand. That’s what drives consistent and repeatable results.

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FOX News 5 years ago

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    "Jeev Trika Quotes." Quotes.net. STANDS4 LLC, 2021. Web. 22 Oct. 2021. <https://www.quotes.net/citizen-quote/200459>.

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