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Companies looking to stay competitive in their market space, win new business and attract employees need to embrace video, they need to look at their mobile phones as video cameras and always think about creating relevant and meaningful content when going about their daily business activities. Related: 6 Big Reasons Small Businesses Need to Be on Periscope As video search technologies improve, bandwidth costs for uploading and downloading video drop and humans get better at shooting and posting video files, video will increasingly become a more dominant form of communication for all businesses, from startups to multi-national brands.