“Authenticity is one of the key tenants, if not the core tenants to endorsement, if consumers are mistrusting of the authentic relationship between the celebrity and the brand and they don't believe it, then they're not going to engage with it and they're not going to make a purchase or take further action.
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"Janet Comenos Quotes." Quotes.net. STANDS4 LLC, 2024. Web. 25 Apr. 2024. <https://www.quotes.net/citizen-quote/290817>.
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