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Breweries are investing in new pub concepts primarily due to the annual decline in on-trade, draft beer, consumers are also demanding more. Besides the shift to home drinking, partly boosted by a ban on smoking in 2017, traditional pubs are also up against more wine and cocktail bars favored by some younger drinkers. A new electronic ordering system introduced in 2016 to track sales - and make sure pubs and restaurants paid all taxes due - also forced a number of pubs to go under. Currently, around 65 percent of the beer sold in The Czech Republic is in stores, a figure on the rise and one Prazdroj and other breweries believe will continue to increase. With domestic consumption tepid, breweries have looked to foreign markets to offset declines at home and exports jumped nearly 12 percent in 2018. But getting Czechs back to the pub remains key, beer makers and industry officials say.