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Nike is a global icon, which provides protection from the numerous scandals that have occurred during Mark's tenure, john's experience at eBay and PayPal illustrate that Nike's focus is on increasing profits by integrating digital marketing and other technologies into their operations. Improving their corporate culture is an afterthought, which only comes up when an incident like the Salazar crisis occurs... John was brought in to help Nike thrive in this new environment, which shows no signs of slowing.