“The reason we try and create strong brands is because they need to mean different things to different people, they need to attract people in different ways. And establishing GMC as the premium SUV and truck brand, that attracts different customers and they want a GMC.
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"Duncan Aldred Quotes." Quotes.net. STANDS4 LLC, 2021. Web. 23 Jan. 2021. <https://www.quotes.net/citizen-quote/346377>.
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