We spend so much time, energy, and funding attending to factors we think can improve children's chances at a happy and successful life, but we have neglected the one factor that is perhaps most important of all : our children's ability to get along well with others and be perceived as likeable.

Mitch Prinstein

Mitchell J. Prinstein is an author and former psychology professor. He is the former Director of Clinical Psychology at the University of North Carolina at Chapel Hill and the John Van Seters Distinguished Professor of Psychology. He is a Fellow of both the American Psychological Association and the Association for Psychological Science.Prinstein currently serves as the John Van Seters Distinguished Professor and Assistant Dean of Honors Carolina, UNC's Honors program.Prinstein has authored or edited multiple volumes of psychological research, professional development training, an encyclopedia series in adolescent development, and an undergraduate textbook in clinical psychology. He is the author of Popular: Finding Happiness and Success in a World That Cares Too Much About the Wrong Kinds of Relationships, a book describing the role of popularity in society.Prinstein serves on the 2020 board of directors for the American Psychological Association (APA).

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