( You're) creating this ecosystem that doesn't just run as a one or two-month media blitz when you're launching a product, you now have something on a streamer that they can... remind consumers about for 10 years.

William Swann

William B. Swann (born 1952) is a professor of social and personality psychology at the University of Texas at Austin. He is primarily known for his work on identity, self and self-esteem, but has also done research on relationships, social cognition, group processes, accuracy in person perception and interpersonal expectancy effects. He received his Ph.D. in 1978 from the University of Minnesota and undergraduate degree from Gettysburg College.

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