“

After 2019, there was this boom of popularity and interest in the sport. And then it got really chopped at the knees because all of a sudden there was no sport, no significant women’s football on TV to really maintain that momentum, obviously that has a very direct and real impact on the players but it also has an impact on an industry that’s still trying to emerge, still trying to grow, still trying to develop. And obviously you need to have the sport visible in order for that growth to happen and that momentum to stay in place.