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The way to buildpublic trust is to have uniform standards that you apply no matter who is in office and recognize that anything a leader does sets a precedent for future administration, whether or not White House officials believe that secret payments to the president's son could lead to buyers receiving preferential treatment in this administration, they can't vouch for future presidents who haven't even taken office yet. And you can be sure future presidents will point to this arrangement to justifytheir own conduct.