I bumped it up about 20 % once automotive committed, we had one deal for the whole thing, so I made them step up and at least match the offer. And they did, they want as much as they can get.

Rick Hendrick

Joseph Riddick "Rick" Hendrick III (born July 12, 1949), nicknamed "Mr. H", is an American businessman. He is best known as the owner of the NASCAR team Hendrick Motorsports. He is also a co-owner of JR Motorsports and founder of the Hendrick Automotive Group, a network of over 100 car dealerships. As of 2020, his team has won 267 NASCAR Cup Series races, 13 NASCAR Cup Series championships (7 by Jimmie Johnson, 4 by Jeff Gordon, and 1 by both Chase Elliott and Terry Labonte) and 3 NASCAR Truck Series championships (all by Jack Sprague). Hendrick was inducted into the NASCAR Hall of Fame class of 2017 and inducted into the Motorsports Hall of Fame of America on March 17, 2020.

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