Failure Is Not an Option

Failure is Not an Option is a phrase associated with Gene Kranz and the Apollo 13 Moon landing mission. Although Kranz is often attributed with having spoken those words during the mission, he did not. The origin of the phrase is from the preparation for the 1995 film Apollo 13 according to FDO Fl…

They took men into space, but never left the earth. They flew every flight, from right here on the ground.

Gene Kranz:
We had to pull missions literally out of the fire, make the right things happen, and bring these crews back home.

They are the men of Mission Control, engineers who took the dream of spaceflight and made it reality.

Ed Fendell:
You just didn't say, "We can't do this, we can't do that." You made it happen.