[Ads in the 1970s] were very blatantly sexist, in those days, there was no consciousness about the fact that this might not be a good idea or that this might be offensive. So [advertisers] were able to get away with an ad for a feminine hygiene spray that said, 'Feminine odor is everyone's problem.' Or a cigarette ad where a woman said, 'My boyfriend told me he loved me for my mind. I was never so insulted in my life.' Or an ad for a construction material, which showed a nude woman with a sort of large derriere and thighs, and the copy read, 'She's built like all our products ... heavy where she has to take the strain.'.