Jean Kilbourne

When I was starting out, it took a while for me to convince even feminists that this was a serious issue, because feminists would say, 'Look, we're dealing with important issues like violence and equal pay, and we don't have time to worry about the image of women in advertising.' But my point was the image of women in advertising has an impact on all these things. The objectification of women leads to violence, and the stereotyping of women makes it less likely that women will get equal pay and decent jobs.