Robin Koval

Robin Koval is a best-selling author and CEO of Publicis Kaplan Thaler, an advertising agency based in New York City.






We know video games are much more immersive (than movies) and frequently played by young people ... those who play games spend even more time playing them than (time spent) on social media, the influence (of video games) might even be stronger (than movies), both because of large exposures from repeated play and because of the highly personal, active nature of video game play.

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