Saul Bass

Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos.






"My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it."

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