Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
"Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don’t post it today."