Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
"A straightforward answer to a straightforward question will move you that much more forward in this world, that much faster. And get things fixed, that much quicker."