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We have watched the coffee category expand and adapt as Millennials converted to coffee drinkers, attracted by the smoother flavor and artisanal characteristics and third - and fourth-wave coffee, we knew our culinary team could deliver that same premium, hand-crafted sensory experience with the bellowed category hero of espresso in our best-in-class, fresh-baked bagel. The caffeine in the bagel is sourced from both espresso and coffee-cherry flour. Einstein’s exact recipe is proprietary but in addition to packing a caffeinated punch, the new bagel also has 13 grams of protein, derived from cocoa. We ’d all love a little extra energy in the morning, but do the enhancned bagels actually taste any good ? The product left tasters divided in a pretty even split. The product itself resembles a dark brown pumpernickel bagel and, upon the first few nibbles, tastes like a chewy plain bagel with a slightly sweet taste. After a few more bites, however, the bitterness from the espresso really kicks in.

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