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Quite frankly Ted, the very mention of the word 'Republican' seems to have negative connotations for the Americans in our studio.

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Frank Luntz

Frank I. Luntz (born February 23, 1962) is an American corporate and political consultant and pollster. His most recent work has been with the Fox News Channel running focus groups after presidential debates. Luntz's specialty is -testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.- Luntz formed The Luntz Research Companies in 1992, and maintains an office in Alexandria, Virginia

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