Because he did not have time to read every new book in his field, the great Polish anthropologist Bronislaw Malinowski used a simple and efficient method of deciding which ones were worth his attention: Upon receiving a new book, he immediately checked the index to see if his name was cited, and how often. The more "Malinowski" the more compelling the book. No "Malinowski," and he doubted the subject of the book was anthropology at all.

Neil Postman

Neil Postman (March 8, 1931 - October 5, 2003) was an American author, media theorist and cultural critic, who is best known by the general public for his 1985 book about television, Amusing Ourselves to Death. For more than forty years, he was associated with New York University. Postman was a humanist, who believed that "there is a limit to the promise of new technology, and that it cannot be a substitute for human values

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