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My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.

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Submitted by acronimous on May 08, 2013

Saul Bass

Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos.

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    我最初对电影标题的想法是设定心情和电影故事的主要内在核心,以某种隐喻的方式表达故事。我认为标题是调节观众的一种方式,因此,当电影真正开始播放时,观众已经对此产生了情感共鸣。

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