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Products are made in the factory, but brands are created in the mind.

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Submitted by JP03 on May 26, 2015

Walter Landor

Walter Landor (July 9, 1913 - June 9, 1995) born Walter Landauer was a brand design legend and the founder of Landor Associates. He is a pioneer in the field of branding and consumer research. Landor Associates, the company he founded in 1941, has brand consulting and design offices all over the world today

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"Walter Landor Quotes." Quotes.net. STANDS4 LLC, 2019. Web. 17 Sep. 2019. <https://www.quotes.net/quote/62825>.

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